Commercial Photography

Commercial photography is an excellent tool when a business is looking to promote a brand, a lifestyle, a product, or a service. The end goal is for the consumer to engage with your business or to make a purchase.

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Using photography to do this is basically about creating a visual of how a product might change or impact a person’s life in order to make that person want it. It creates a hunger to experience what they are seeing.

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For instance, a restaurant uses commercial photography to entice viewers to come taste their delicious offerings. Or a freelance photographer who also teaches classes on photography will use it to show potential students the lifestyle and freedom they can experience from being their own boss.

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There are several types of commercial photography available for businesses to use, such as the following:

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Headshots and Portraits

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Many have headshots and portraits taken for their websites and other marketing materials, especially when they are trying to sell a service they provide. However, they can be used for many other things, as well, including attracting job applicants.

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Environmental or Workplace

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Businesses use the workplace environment in marketing for several reasons, most of which revolve around building the brand, making sales, and attracting applicants.

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Real Estate and Architecture Photography

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These photographs are typically used to either sell a property or sell the services of the architect or designer responsible for that property.

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Product Photography

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When a company sells a specific product, such as a car, product photography focuses on capturing that car in the most effective way to attract the target market.

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There are several other types of commercial photography available through a freelance photographer, and the ones you need will depend on the business and purpose of the photography. For help with your commercial photography strategy, contact MBB Images today.